Fossil free culture nl. Performance and activism, counter-advertising as strategy for climate justice

Fossil Free Culture NL (FFC-NL) is an artists and activists collective based in the Netherlands, whose main goal is to break the sponsorship and ties between fossil fuel corporations and cultural institutions. Through their artistic proposals, FFC-NL highlights the cognitive dissonance between the mission of a cultural institution that promotes and preserves culture, and the acceptance of funding from a corporation that is responsible for the destruction of cultures and the natural systems that sustain biodiversity on this planet, including human life. Without these systems culture would not be possible. With their performative actions and counter-advertising strategies, their work has achieved important accomplishments, such as the Van Gogh Museum (2018) and the Concertgebouw (2020) breaking ties with Royal Dutch Shell, achieving a fossil-fuel free Museumplein in Amsterdam, the cultural heart of the Netherlands.