Collective intelligence in digital marketing and business decision-making through artificial swarm intelligence

Artificial swarm intelligence effectively connects specific human groups into different kinds of emergent systems operated by AI algorithms. It can be remarkably useful for getting a situational overview, searching for different objects, monitoring the productive environment, and establishing communication networks. AI enables marketers to personalize communications on an individual level. This definite technology works through the prediction of customer behavior depending on the intelligence achieved from previous interactions. In accordance with this, the current business environment is creatively progressing, technologically advanced, digitally empowered, immensely flexible, and forwardmoving. Due to this reason, a competitive business environment has been observed throughout the entire world. Globalization also encourages this competitive business world. Based on those reasons, it is important to implement AI in the fields of business decision-making and digital marketing. It is also necessary to identify significant customer segments, their product preferences, current demand, and valuable feedback. On the other hand, collective intelligence refers to a group of intelligence that emerges from collective efforts, efficient collaboration, and competition among various individuals.