Inovação nos modelos de negócio das empresas B na América Latina

B Corporations are a growing type of hybrid organization that seeks a positive social or environmental impact on its stakeholders. To become certified, they must show such impact through a form called "B impact assessment", which includes the possibility of describing innovative aspects of their business models. This exploratory and descriptive study uses the multiple case study to review 21 impact evaluations of Latin American B companies, offering for the first time a description of the innovations of the business models of these types of companies, which have been considered in themselves forms of organizational innovation. The results, within the limits of the methodology used, show that B companies articulate more than one innovation orientation, finding a combination of organizational, social and technological innovations in their business models. Likewise, their innovations focus on value proposition, adding innovations in value capture to incorporate their primary stakeholders as customers or better distribute value among them. Finally, their innovations respond to more than one sustainable business model, as a way of balancing the social and economic logics of hybrid organizations.