USE AND APPLICATION OF GENERATIVE AI IN MULTIDISCIPLINARY PROJECTS: LUNAR HABITACLES, AUTOMOTIVE CONCEPTS AND FUTURE SOUVENIRS

Artificial Intelligence is currently experiencing a period of “inflated expectations”, according to Gartner and its Hype Cycle report on Emerging Technologies, August 2023. As part of this scenario, this article describes and analyses the exploratory approach and implementation of AI in three projects developed in 2023, in three different areas of the Tec 21 Educational Model of the Tecnologico de Monterrey: A five-week challenge with international partners and collaborators; a “Novus” fund for educational innovation, and a transversal subject of creativity and innovation for engineering and business students. In all of them, the use and application of Generative Artificial Intelligence contributed significantly - and in new ways - to the fulfilment of their objectives, as well as with new possibilities and reflections on their implications in the teaching-learning processes and the academic quality of their results. The range of exploration and development processes with Artificial Intelligence used, fed by sketches, 3D models or prompt engineering as a 'stimulus', showed from their use possibilities to detonate the formal genesis of architectural proposals for the exploration of different alternatives, accelerate the iteration phase in the creative process to design a car, and reduce the time and learning curve for the generation of digital representations or “renders”. From these results, reflections on new emerging cognitive processes in students using AI, as well as reflections on possible implications and challenges in its approach from Latin America, could be extracted.