The homeland televised: the representation of Peruvians in two commercials in the road to Brazil 2014 World Cup

Alonso Pahuacho

Producción científica: Contribución a una revistaArtículorevisión exhaustiva

1 Cita (Scopus)


This article analyzes the representation of the Peruvian national identity in two television commercials aired during Brazil 2014 qualifiers. It seeks to reveal how sports advertising discourses in Peru shape and conceive the process of building a compact and homogeneous nation through the inclusive signifier of football in his National Team mode. By joining into the imperative breath to the football and the research of the World Cup objective, the advertisings utterances seek to include all Peruvians under the umbrella of the idea of nation, transforming it into an ideological fantasy.
Idioma originalEspañol
Páginas (desde-hasta)206-213
Número de páginas8
PublicaciónRevista Brasileira de Ciencias do Esporte
EstadoPublicada - 1 abr. 2017

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