@inproceedings{310bed4498ae4b29a8b88b31ff33497b,
title = "Social media adoption and reach: The case of the Lima{\textquoteright}s local governments",
abstract = "This paper contributes to identify determinants of social media adoption by local governments and of the audience they reach through that channel, after adoption. The 43 districts of Lima, the capital city of Peru, were used as a case study. Primary data about the presence and audience of these local governments on Facebook, Twitter, and YouTube was collected to support the analyses. Main conclusions are that socioeconomic dynamism and previous experience in implementing e-government are relevant determinants of both adoption and audience; and that population size is a relevant determinant of audience but not a relevant determinant of adoption. These results contribute to the theory by further validating and complementing results that were previously obtained in other Latin-American countries and in other regions in the world.",
keywords = "Adoption, Lima, Local government, Peru, Social media, e-government",
author = "Dias, {Gon{\c c}alo Paiva} and Mariuxi Bruzza and Manuel Tupia",
note = "Publisher Copyright: {\textcopyright} 2022 IEEE Computer Society. All rights reserved.; 17th Iberian Conference on Information Systems and Technologies, CISTI 2022 ; Conference date: 22-06-2022 Through 25-06-2022",
year = "2022",
doi = "10.23919/CISTI54924.2022.9820509",
language = "English",
series = "Iberian Conference on Information Systems and Technologies, CISTI",
publisher = "IEEE Computer Society",
editor = "Alvaro Rocha and Borja Bordel and Penalvo, {Francisco Garcia} and Ramiro Goncalves",
booktitle = "Proceedings of 2022 17th Iberian Conference on Information Systems and Technologies, CISTI 2022",
}