@inproceedings{f5770b5fd40d4d89a4fe522d02d7756a,
title = "Relations on Cultural Behavior and Technology Adoption: A Chilean Perspective",
abstract = "Digital transformation is the change associated with applying digital technologies in all aspects of human society. This need for digital transformation is beginning to be transversal for all industries, but especially in those small and medium-sized. Some initiatives seek to promote these transformation processes through technology adoption models. However, on a few occasions, it has been studied under a particular socio-cultural context. In this document, we begin our research by analyzing Tornatzky{\textquoteright}s proposal for technology adoption, but under a socio-cultural vision specific to the Chilean market.",
keywords = "Cultural dimensions, Digital transformation, Human behavior, Micro and small enterprises, Technology adoption",
author = "Jaime D{\'i}az and Danay Ahumada and Jorge Hochstetter and Freddy Paz",
note = "Publisher Copyright: {\textcopyright} Springer Nature Switzerland AG 2021.; 10th International Conference on Design, User Experience, and Usability, DUXU 2021, held as part of the 23rd International Conference, HCI International 2021 ; Conference date: 24-07-2021 Through 29-07-2021",
year = "2021",
doi = "10.1007/978-3-030-78224-5_3",
language = "English",
isbn = "9783030782238",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "34--42",
editor = "Soares, {Marcelo M.} and Soares, {Marcelo M.} and Elizabeth Rosenzweig and Aaron Marcus",
booktitle = "Design, User Experience, and Usability",
}