Perfiles psicológicos de emprendedores en Perú según necesidad, oportunidad, valor y sus variables predictoras de comportamientos de prosocialidad-productiva

Psychological profiles of entrepreneurs were analyzed according to the type of value (commercial/social) and the origin (need/opportunity) of their ventures, seeking to identify predictor variables of prosocial-productive behaviors. Variables such as personality traits, values, empathy and sustainability were measured in 506 founders of different ventures in Peru. A cluster analysis was performed according to value and origin conditions, and five groups/clusters were identified: Commercial Opportunity, Social Opportunity, Center, Commercial Need, and Social Need. One-way ANOVA were analyzed in order to contrast independent samples. The discussion explains the particularities of each group/cluster, pointing out the radical difference of the Social Opportunity group among the others, and proposing opportunities for understanding and promoting prosociality-oriented entrepreneurship in the local context.