Perfiles psicológicos de emprendedores en Perú según necesidad, oportunidad, valor y sus variables predictoras de comportamientos de prosocialidad-productiva

Angela Vera Ruiz, Agustín Espinosa Pezzia, César Andrés Llanco Gonzales

Producción científica: Contribución a una revistaArtículorevisión exhaustiva

1 Cita (Scopus)

Resumen

Psychological profiles of entrepreneurs were analyzed according to the type of value (commercial/social) and the origin (need/opportunity) of their ventures, seeking to identify predictor variables of prosocial-productive behaviors. Variables such as personality traits, values, empathy and sustainability were measured in 506 founders of different ventures in Peru. A cluster analysis was performed according to value and origin conditions, and five groups/clusters were identified: Commercial Opportunity, Social Opportunity, Center, Commercial Need, and Social Need. One-way ANOVA were analyzed in order to contrast independent samples. The discussion explains the particularities of each group/cluster, pointing out the radical difference of the Social Opportunity group among the others, and proposing opportunities for understanding and promoting prosociality-oriented entrepreneurship in the local context.

Título traducido de la contribuciónPsychological profiles of entrepreneurs in Peru according to need, opportunity, value and their predictor variables of productive-prosociality behaviors
Idioma originalEspañol
PublicaciónCuadernos de Administracion
Volumen35
DOI
EstadoPublicada - 2022

Palabras clave

  • Prosociality
  • enterprise's business objectives
  • entrepreneurs
  • social value

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