Not all communication styles are created equal: the differing effects of communicating the family business brand’s roots and virtues
- Narjess Aloui
- , Imen Sdiri
- , Walid Chaouali
- , Mohamed Mousa
- , Nicholas Patrick Danks
- Université de Tunis El Manar
- University of Carthage
- University of Jendouba
- Excelia Business School
- Trinity College Dublin
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