TY - JOUR
T1 - Model of e-commerce platform for the strengthening of agricultural products in Pymes
AU - Caicedo Plúa, Christian Ruperto
AU - Parrales Pincay, Ibeth Haydee
AU - Caicedo Plúa, Francisco Javier
AU - Acuña Caicedo, Roberto Wellington
AU - Rodríguez González, Antonieta Del Carmen
PY - 2018/1/1
Y1 - 2018/1/1
N2 - The objective of this paper is the implementation of an e-commerce platform to strengthen the sale of agricultural products, marketing methods were identified, distribution channels were determined and marketing techniques were established. The methodology used was qualitative, the empirical technique used: survey. It concludes with the application of the cascade structural model based on a linear - sequential classic with stages: requirements analysis, design, implementation and testing.
AB - The objective of this paper is the implementation of an e-commerce platform to strengthen the sale of agricultural products, marketing methods were identified, distribution channels were determined and marketing techniques were established. The methodology used was qualitative, the empirical technique used: survey. It concludes with the application of the cascade structural model based on a linear - sequential classic with stages: requirements analysis, design, implementation and testing.
M3 - Artículo
SN - 0798-1015
VL - 39
JO - Espacios
JF - Espacios
ER -