Model of e-commerce platform for the strengthening of agricultural products in Pymes

Christian Ruperto Caicedo Plúa, Ibeth Haydee Parrales Pincay, Francisco Javier Caicedo Plúa, Roberto Wellington Acuña Caicedo, Antonieta Del Carmen Rodríguez González

Producción científica: Contribución a una revistaArtículorevisión exhaustiva

1 Cita (Scopus)

Resumen

The objective of this paper is the implementation of an e-commerce platform to strengthen the sale of agricultural products, marketing methods were identified, distribution channels were determined and marketing techniques were established. The methodology used was qualitative, the empirical technique used: survey. It concludes with the application of the cascade structural model based on a linear - sequential classic with stages: requirements analysis, design, implementation and testing.
Idioma originalEspañol
PublicaciónEspacios
Volumen39
EstadoPublicada - 1 ene. 2018
Publicado de forma externa

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