Missing link in ‘new-normal’ for higher education: nexus between online experiential marketing, perceived-harm, social distancing concern and university brand evangelism in China

Murat Aktan, Mahwish Anjam, Umer Zaman, Muddasar Ghani Khwaja, Umair Akram

Producción científica: Contribución a una revista › Artículo › revisión exhaustiva

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Social Sciences