"Keen to be green" organizations: A focused rules approach to accountability

Purpose: This paper aims to outline and discuss how to incorporate a practical-focused rules approach to guide strategic processes to enhance competitiveness and growth, while improving performance measurement and accountability of green organization initiatives. Design/methodology/approach: An examination of theoretical perspectives was undertaken to determine the relevance of the theory to guide business flexibility and decision making to enhance competitiveness and growth, while enabling the implementation of a green agenda, in a changing business environment. Findings: Understanding the importance of flexibility, strategic processes would enable individuals and organizations to better respond to green factors associated with changing business opportunities and customer demands. Practical implications: The paper advocates that an understanding of the focused rules concept can enable business leaders to create green yet practical business strategies to build organizational flexibility, which in turn will lead to enhanced competitiveness and growth opportunities. Originality/value: The paper presents an overview of the literature which enhances both personal knowledge and understanding at the theoretical and practical levels, enabling business leaders to gain insight into the inherent factors that may be influenced to advance organizational environmental goals and objectives. © Emerald Group Publishing Limited.