Innovation capability and competitive advantage: A case study of two Brazilian firms

Adriana Marotti De Mello, Wander Demonel De Lima, Eduardo Villas Boas, Roberto Sbragia, Roberto Marx

Producción científica: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

3 Citas (Scopus)

Resumen

This study investigates practices used by firms to link their innovative capability to competitive advantage. The basic assuption is that innovative capability is conditioned by a serie of factors regarding to cultural, resources, competences and external conexions that promote competitive advantage through creation and introduction of new/improved products to the market. An exploratory and case study is used, based on two Brazilian Firms in different industries. The results indicated that the innovative capabilite assumes different meanings in different settings, thus resulting in different impacts on firm competitive advantage.

Idioma originalInglés
Título de la publicación alojadaPICMET '08 - 2008 Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for a Sustainable Economy
Páginas606-617
Número de páginas12
DOI
EstadoPublicada - 2008
Publicado de forma externa
Evento2008 Portland International Center for Management of Engineering and Technology, Technology Management for a Sustainable Economy, PICMET '08 - Cape Town, Sudáfrica
Duración: 27 jul. 200831 jul. 2008

Serie de la publicación

NombrePICMET: Portland International Center for Management of Engineering and Technology, Proceedings

Conferencia

Conferencia2008 Portland International Center for Management of Engineering and Technology, Technology Management for a Sustainable Economy, PICMET '08
País/TerritorioSudáfrica
CiudadCape Town
Período27/07/0831/07/08

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