@inproceedings{db6c56144cd04c158c24b73ed1777acd,
title = "Influencers en cuarentena: adaptaci{\'o}n de sus contenidos y formatos de producci{\'o}n",
abstract = "This paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was fast and consistent with their personal brand and style, taking into account originality and authenticity. Likewise, they assumed their social role as experts in a specific field, approaching the needs of their followers, and renewing their bonds with them based on relevant information.",
keywords = "COVID-19, influencers, instagramers, youtubers",
author = "Laura Leon and Mateus, {Julio Cesar}",
note = "Publisher Copyright: {\textcopyright} 2021 AISTI.; 16th Iberian Conference on Information Systems and Technologies, CISTI 2021 ; Conference date: 23-06-2021 Through 26-06-2021",
year = "2021",
month = jun,
day = "23",
doi = "10.23919/CISTI52073.2021.9476585",
language = "Espa{\~n}ol",
series = "Iberian Conference on Information Systems and Technologies, CISTI",
publisher = "IEEE Computer Society",
editor = "Alvaro Rocha and Ramiro Goncalves and Penalvo, {Francisco Garcia} and Jose Martins",
booktitle = "Proceedings of CISTI 2021 - 16th Iberian Conference on Information Systems and Technologies",
}