Identidad nacional y aprecio por prácticas sostenibles en emprendedores sociales y comerciales de Lima

Agustín Espinosa, Angela Vera, César Andrés LLANCO Gonzales, María Angela Prialé Valle

Producción científica: Contribución a una revistaArtículorevisión exhaustiva

Resumen

This comparative-correlational study aims to analyze and compare the relationship between appreciation for sustainable practices (APS) and national identity in two groups of social (n=135) and commercial (n=198) entrepreneurs in Lima-Peru. The results show that social entrepreneurs have higher APS and perceive Peruvians as warmer, more competent, and more moral than commercial entrepreneurs. Self-stereotype of competence and identification with the country explain APS significantly only significant in commercial entrepreneurs. The study analyzes little-explored psychosocial variables for the entrepreneurial phenomenon, proposing strategies to improve sustainability activities in entrepreneurs who do not have a explicit social orientation. © 2022 Pontificia Universidad Catolica del Peru. All rights reserved.
Idioma originalEspañol
Páginas (desde-hasta)1099-1131
Número de páginas33
PublicaciónRevista de Psicologia (Peru)
Volumen40
EstadoPublicada - 1 ene. 2022

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