Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram

C. F.R. Revelo-Fernández; V. O. Vite-León

doi:10.1007/978-981-19-6347-6_34

Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram

C. F.R. Revelo-Fernández
, V. O. Vite-León

Universidad Peruana de Ciencias Aplicadas

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

Resumen

Social networks have become a space used by contemporary social movements, which have found in them a place for the practice of cyberactivism. The objective of this research is to analyze the interaction generated around the publications on Instagram with the hashtag #MeGustaLaVidaSocial, a phenomenon that originated as a result of a complaint on social networks in October 2020. The methodology used in the study is based on the qualitative approach through the technique of content and thematic analysis of the publications made on Instagram. The research allowed us to know the communicative practices, visibility and reach, frames and values and affinity and support that were generated around the phenomenon. Finally, we concluded that the interaction generated enabled a space where users shared their experiences based on gender-based violence; in addition to being a potential niche for public opinion and the advertising.

Idioma original	Inglés
Título de la publicación alojada	Communication and Applied Technologies - Proceedings of ICOMTA 2022
Editores	Paulo Carlos López-López, Ángel Torres-Toukoumidis, Andrea De-Santis, Óscar Avilés, Daniel Barredo
Editorial	Springer Science and Business Media Deutschland GmbH
Páginas	377-386
Número de páginas	10
ISBN (versión impresa)	9789811963469
DOI	https://doi.org/10.1007/978-981-19-6347-6_34
Estado	Publicada - 2023
Publicado de forma externa	Sí
Evento	International Conference on Communication and Applied Technologies, ICOMTA 2022 - Cuenca, Ecuador Duración: 7 set. 2022 → 9 set. 2022

Serie de la publicación

Nombre	Smart Innovation, Systems and Technologies
Volumen	318
ISSN (versión impresa)	2190-3018
ISSN (versión digital)	2190-3026

Conferencia

Conferencia	International Conference on Communication and Applied Technologies, ICOMTA 2022
País/Territorio	Ecuador
Ciudad	Cuenca
Período	7/09/22 → 9/09/22

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

ODS 5: Igualdad de género
ODS 16: Paz, justicia e instituciones sólidas

Acceder al documento

10.1007/978-981-19-6347-6_34

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Enlace a la publicación en Scopus

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Revelo-Fernández, C. F. R., & Vite-León, V. O. (2023). Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram. En P. C. López-López, Á. Torres-Toukoumidis, A. De-Santis, Ó. Avilés, & D. Barredo (Eds.), Communication and Applied Technologies - Proceedings of ICOMTA 2022 (pp. 377-386). (Smart Innovation, Systems and Technologies; Vol. 318). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-19-6347-6_34

Revelo-Fernández, C. F.R. ; Vite-León, V. O. / Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram. Communication and Applied Technologies - Proceedings of ICOMTA 2022. editor / Paulo Carlos López-López ; Ángel Torres-Toukoumidis ; Andrea De-Santis ; Óscar Avilés ; Daniel Barredo. Springer Science and Business Media Deutschland GmbH, 2023. pp. 377-386 (Smart Innovation, Systems and Technologies).

@inproceedings{b2a411d211e74e5b81c8a84770ddcec2,

title = "Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag \#MeGustaLaVidaSocial on Instagram",

abstract = "Social networks have become a space used by contemporary social movements, which have found in them a place for the practice of cyberactivism. The objective of this research is to analyze the interaction generated around the publications on Instagram with the hashtag \#MeGustaLaVidaSocial, a phenomenon that originated as a result of a complaint on social networks in October 2020. The methodology used in the study is based on the qualitative approach through the technique of content and thematic analysis of the publications made on Instagram. The research allowed us to know the communicative practices, visibility and reach, frames and values and affinity and support that were generated around the phenomenon. Finally, we concluded that the interaction generated enabled a space where users shared their experiences based on gender-based violence; in addition to being a potential niche for public opinion and the advertising.",

keywords = "“Digital activism”, “Feminism”, “Gender violence”, “Interaction”, “Social networks”",

author = "Revelo-Fern{\'a}ndez, \{C. F.R.\} and Vite-Le{\'o}n, \{V. O.\}",

note = "Publisher Copyright: {\textcopyright} 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.; International Conference on Communication and Applied Technologies, ICOMTA 2022 ; Conference date: 07-09-2022 Through 09-09-2022",

year = "2023",

doi = "10.1007/978-981-19-6347-6\_34",

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isbn = "9789811963469",

series = "Smart Innovation, Systems and Technologies",

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Revelo-Fernández, CFR & Vite-León, VO 2023, Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram. En PC López-López, Á Torres-Toukoumidis, A De-Santis, Ó Avilés & D Barredo (eds.), Communication and Applied Technologies - Proceedings of ICOMTA 2022. Smart Innovation, Systems and Technologies, vol. 318, Springer Science and Business Media Deutschland GmbH, pp. 377-386, International Conference on Communication and Applied Technologies, ICOMTA 2022, Cuenca, Ecuador, 7/09/22. https://doi.org/10.1007/978-981-19-6347-6_34

Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram. / Revelo-Fernández, C. F.R.; Vite-León, V. O.
Communication and Applied Technologies - Proceedings of ICOMTA 2022. ed. / Paulo Carlos López-López; Ángel Torres-Toukoumidis; Andrea De-Santis; Óscar Avilés; Daniel Barredo. Springer Science and Business Media Deutschland GmbH, 2023. p. 377-386 (Smart Innovation, Systems and Technologies; Vol. 318).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

TY - GEN

T1 - Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram

AU - Revelo-Fernández, C. F.R.

AU - Vite-León, V. O.

PY - 2023

Y1 - 2023

N2 - Social networks have become a space used by contemporary social movements, which have found in them a place for the practice of cyberactivism. The objective of this research is to analyze the interaction generated around the publications on Instagram with the hashtag #MeGustaLaVidaSocial, a phenomenon that originated as a result of a complaint on social networks in October 2020. The methodology used in the study is based on the qualitative approach through the technique of content and thematic analysis of the publications made on Instagram. The research allowed us to know the communicative practices, visibility and reach, frames and values and affinity and support that were generated around the phenomenon. Finally, we concluded that the interaction generated enabled a space where users shared their experiences based on gender-based violence; in addition to being a potential niche for public opinion and the advertising.

AB - Social networks have become a space used by contemporary social movements, which have found in them a place for the practice of cyberactivism. The objective of this research is to analyze the interaction generated around the publications on Instagram with the hashtag #MeGustaLaVidaSocial, a phenomenon that originated as a result of a complaint on social networks in October 2020. The methodology used in the study is based on the qualitative approach through the technique of content and thematic analysis of the publications made on Instagram. The research allowed us to know the communicative practices, visibility and reach, frames and values and affinity and support that were generated around the phenomenon. Finally, we concluded that the interaction generated enabled a space where users shared their experiences based on gender-based violence; in addition to being a potential niche for public opinion and the advertising.

KW - “Digital activism”

KW - “Feminism”

KW - “Gender violence”

KW - “Interaction”

KW - “Social networks”

UR - https://www.scopus.com/pages/publications/85144222144

U2 - 10.1007/978-981-19-6347-6_34

DO - 10.1007/978-981-19-6347-6_34

M3 - Conference contribution

AN - SCOPUS:85144222144

SN - 9789811963469

T3 - Smart Innovation, Systems and Technologies

SP - 377

EP - 386

BT - Communication and Applied Technologies - Proceedings of ICOMTA 2022

A2 - López-López, Paulo Carlos

A2 - Torres-Toukoumidis, Ángel

A2 - De-Santis, Andrea

A2 - Avilés, Óscar

A2 - Barredo, Daniel

PB - Springer Science and Business Media Deutschland GmbH

T2 - International Conference on Communication and Applied Technologies, ICOMTA 2022

Y2 - 7 September 2022 through 9 September 2022

ER -

Revelo-Fernández CFR, Vite-León VO. Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram. En López-López PC, Torres-Toukoumidis Á, De-Santis A, Avilés Ó, Barredo D, editores, Communication and Applied Technologies - Proceedings of ICOMTA 2022. Springer Science and Business Media Deutschland GmbH. 2023. p. 377-386. (Smart Innovation, Systems and Technologies). doi: 10.1007/978-981-19-6347-6_34

Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram

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