Gender Stereotypes about Women in the Fitness World on Instagram

Franccesca Marisol Plasencia Plasencia, Victor Omar Vite Leon

Producción científica: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

Resumen

This study aims to analyze gender stereotypes about women in the fitness world on the social network Instagram. The purpose is to identify the different normalized gender stereotypes and thus find the reason for this phenomenon in order to understand. This study will use terms such as preconceived ideas, attitudes assigned to each person based on their gender and socialization. As for the methodology, an interpretive paradigm of qualitative approach is applied, with a case study where interviews will be used as a data collection technique and the instruments will be in-depth interviews with the Instagram audience. Finally, it can be seen that we have a generation that is eradicating certain gender stereotypes due to cultural changes in society. However, there are other stereotypes deeply rooted in our culture that place women at a disadvantage.

Idioma originalInglés
Título de la publicación alojadaProceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
EditorialInstitute of Electrical and Electronics Engineers Inc.
ISBN (versión digital)9781665429146
DOI
EstadoPublicada - 2021
Publicado de forma externa
Evento5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021 - Lima, Perú
Duración: 17 nov. 202119 nov. 2021

Serie de la publicación

NombreProceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021

Conferencia

Conferencia5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
País/TerritorioPerú
CiudadLima
Período17/11/2119/11/21

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