Resumen
We analyse a case of successful family business with an ethical and religious management and orientation. Both the founder and her successor are women, so the model of entrepreneurship is very unique, also because the organization is in an emergent economy. Through the Case Study using documentary analysis and quantitative methodology, we have reached empirical keys to understand how a small Peruvian Company can survive over 70 years as leader in a specific market. All this is based on the feminine leadership and the construction of a solid culture created by its founder. We found that it is a company whose growth and sustainability over time is due to the close presence of its founder. A specific leadership followed by her successor who has strong religious values and is managing to add creativity and innovation. The founder has been a leader close to her workers, who has been able to lead by example, always with humility, austerity and showing concern for her collaborators. "Ora et labora" is the motto of the company and highlight its main goals as quality, service and high commitment with the society in which is embedded.
Idioma original | Español |
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Páginas (desde-hasta) | 771-803 |
Número de páginas | 33 |
Publicación | Cauriensia |
Volumen | 15 |
Estado | Publicada - 1 ene. 2020 |