TY - GEN
T1 - Evaluating the mckinsey’s choices framework
T2 - 11th International Conference on Social Computing and Social Media, SCSM 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019
AU - Díaz, Jaime
AU - Villareal-Freire, Ángela Patricia
AU - Aguire Aguirre, Andrés Felipe
AU - Paz, Freddy
N1 - Publisher Copyright:
© Springer Nature Switzerland AG 2019.
PY - 2019
Y1 - 2019
N2 - Users learn patterns of thought, activities, and communications by being in a specific social environment. An application or website interface is the environment in which the user and the system interact. It makes sense that the interface should facilitate users to use their own style. The global management consulting company Mckinsey, developed a framework that categorizes general actions to encourage particular behavior in electronic commerce. This approach can be enough as a starting point for the design of a website. Though, we can note that cultural behavior, emotions and user satisfaction is not discussed in a broader way. In this study, we present a first approximation of experiments, which evaluate the importance of McKinsey’s proposal and its relevance in a Chilean context. 104 customers participated, managing to identify the most relevant constructs when developing a specific website. The future work, relates to extend the model of this article by examining whether user satisfaction, emotions and cultural behavior performs well as a consequence of customer experience.
AB - Users learn patterns of thought, activities, and communications by being in a specific social environment. An application or website interface is the environment in which the user and the system interact. It makes sense that the interface should facilitate users to use their own style. The global management consulting company Mckinsey, developed a framework that categorizes general actions to encourage particular behavior in electronic commerce. This approach can be enough as a starting point for the design of a website. Though, we can note that cultural behavior, emotions and user satisfaction is not discussed in a broader way. In this study, we present a first approximation of experiments, which evaluate the importance of McKinsey’s proposal and its relevance in a Chilean context. 104 customers participated, managing to identify the most relevant constructs when developing a specific website. The future work, relates to extend the model of this article by examining whether user satisfaction, emotions and cultural behavior performs well as a consequence of customer experience.
KW - Cultural behavior
KW - Electronic commerce
KW - Human behavior
KW - User experience
KW - User satisfaction
UR - http://www.scopus.com/inward/record.url?scp=85069803549&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-21905-5_22
DO - 10.1007/978-3-030-21905-5_22
M3 - Conference contribution
AN - SCOPUS:85069803549
SN - 9783030219048
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 279
EP - 290
BT - Social Computing and Social Media. Communication and Social Communities - 11th International Conference, SCSM 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings
A2 - Meiselwitz, Gabriele
PB - Springer Verlag
Y2 - 26 July 2019 through 31 July 2019
ER -