Estratégia, inovação e desempenho: Uma análise da relevância da inovação de valor no desempenho das empresas

This article presents an empirical piece of research seeking to demonstrate whether the strategy model of Value Innovation may contribute towards outstanding organizational performance. Based on an integrative review of the strategy theory, the Value Innovation model is defined, and its key dimensions are also examined. After a brief discussion on organizational performance, the companies that responded to an e-survey are then classified in two typologies (Value Innovator companies vs. Conventional ones), and they are compared, according to the performance of both these groups, using three metrics: Average Return on Equity, Average Annual Variation of Market Value and Average Annual Evolution of Market Share. Non-parametric tests were used for the analyses. The results have rendered partial support to the hypothesis that Value Innovator companies have a performance superior to that of Conventional ones. There were statistically significant differences between the typologies for the three performance variables, a fact which confirms the relevance of the models that include the concepts of innovation and value as part of the companies' process of strategic direction.