TY - GEN
T1 - Digital Activism on YouTube. The Representation of Power and Counter-Power Relations in a Video Activism Piece During the Second Round of the 2021 Presidential Elections in Peru
AU - Rantes-García, G. M.
AU - Vite-León, V. O.
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
PY - 2023
Y1 - 2023
N2 - Digital media has become a fundamental part of today's communication, and video activism is no stranger to this. This research analyzes the video “Elecciones generales 2da vuelta”, by the digital animator POLOVERDE ART, from a sociological perspective. This piece of digital activism, uploaded to YouTube, satirically narrates the political-electoral situation in Peru during 2021. This article seeks to delve into the relations of power and counter-power embodied in this video, investigating the video's comments on the platform. The methodology is based on social constructivism and thematic analysis, through which rejection of the electoral candidates was identified, as well as the congress, while the then president was supported by YouTube users. This concludes that, in this piece of digital activism, the traditional roles of power and counter-power are inverted, showing a president as a symbol of counter-power, while the opposition comes to represent power, within a technological environment of free opinion.
AB - Digital media has become a fundamental part of today's communication, and video activism is no stranger to this. This research analyzes the video “Elecciones generales 2da vuelta”, by the digital animator POLOVERDE ART, from a sociological perspective. This piece of digital activism, uploaded to YouTube, satirically narrates the political-electoral situation in Peru during 2021. This article seeks to delve into the relations of power and counter-power embodied in this video, investigating the video's comments on the platform. The methodology is based on social constructivism and thematic analysis, through which rejection of the electoral candidates was identified, as well as the congress, while the then president was supported by YouTube users. This concludes that, in this piece of digital activism, the traditional roles of power and counter-power are inverted, showing a president as a symbol of counter-power, while the opposition comes to represent power, within a technological environment of free opinion.
KW - Counter-power
KW - Digital activism
KW - Power
KW - Videoactivism
KW - YouTube
UR - http://www.scopus.com/inward/record.url?scp=85144185525&partnerID=8YFLogxK
U2 - 10.1007/978-981-19-6347-6_17
DO - 10.1007/978-981-19-6347-6_17
M3 - Conference contribution
AN - SCOPUS:85144185525
SN - 9789811963469
T3 - Smart Innovation, Systems and Technologies
SP - 191
EP - 200
BT - Communication and Applied Technologies - Proceedings of ICOMTA 2022
A2 - López-López, Paulo Carlos
A2 - Torres-Toukoumidis, Ángel
A2 - De-Santis, Andrea
A2 - Avilés, Óscar
A2 - Barredo, Daniel
PB - Springer Science and Business Media Deutschland GmbH
T2 - International Conference on Communication and Applied Technologies, ICOMTA 2022
Y2 - 7 September 2022 through 9 September 2022
ER -