CUSTOMER CARE SERVICE MANAGEMENT IS MOVING FORWARD TO ACHIEVE SUSTAINABLE CUSTOMER RETENTION IN EVERY INDUSTRY. DOES IT PLAY A ROLE TO INCREASE BRAND RETENTION?
- Amitab Bhattacharjee
- , Asghar Afshar Jahanshahi
- , Mohammad Rashed Hasan Polas
- , Mohammad Imtiaz Hossain
- , Abdul Saboor Asheq
- TAIKEN
- Rajshahi Science & Technology University
- Pontificia Universidad Católica del Perú
- Limkokwing University of Creative Technology, Cyberjaya
- University Putra Malaysia
- Binary University
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