Competitive intelligence using domain ontologies on facebook of telecommunications companies of Peru

Geraldo Colchado, Andrés Melgar

Producción científica: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

2 Citas (Scopus)

Resumen

Telecommunications companies (TELCOs) in Peru offers promotions almost daily in social networks, mainly Facebook. There’s a lot of data in Facebook, written in natural language without meaning for computer, that TELCOs are not using to have Competitive Intelligence (CI). CI is a process that identifies decision makers information needs about competitors, collects data from public sources, gives meaning and analyze data to answer information needs and communicates results to decision makers. This paper proposes and implements a CI process for TELCOs that includes collection of 15,634 posts and 1,411,921 comments from Facebook, the creation process of TELCO ontology with 119 words and 27 concepts and classification of posts, a Web application to perform semantic search of posts and compare the results by TELCO including positive and negative comments to have CI for decision making. The proposed CI process can be used in other contexts with several competitors with equivalent services.

Idioma originalInglés
Título de la publicación alojadaProceedings of the International Conference on Information Technology and Systems, ICITS 2018
EditoresAlvaro Rocha, Teresa Guarda
EditorialSpringer Verlag
Páginas777-787
Número de páginas11
ISBN (versión impresa)9783319734491
DOI
EstadoPublicada - 2018
Publicado de forma externa
EventoInternational Conference on Information Technology and Systems, ICITS18 - Libertad city, Ecuador
Duración: 11 ene. 201713 ene. 2017

Serie de la publicación

NombreAdvances in Intelligent Systems and Computing
Volumen721
ISSN (versión impresa)2194-5357

Conferencia

ConferenciaInternational Conference on Information Technology and Systems, ICITS18
País/TerritorioEcuador
CiudadLibertad city
Período11/01/1713/01/17

Huella

Profundice en los temas de investigación de 'Competitive intelligence using domain ontologies on facebook of telecommunications companies of Peru'. En conjunto forman una huella única.

Citar esto