TY - GEN
T1 - Competitive intelligence using domain ontologies on facebook of telecommunications companies of Peru
AU - Colchado, Geraldo
AU - Melgar, Andrés
N1 - Publisher Copyright:
© Springer International Publishing AG 2018.
PY - 2018
Y1 - 2018
N2 - Telecommunications companies (TELCOs) in Peru offers promotions almost daily in social networks, mainly Facebook. There’s a lot of data in Facebook, written in natural language without meaning for computer, that TELCOs are not using to have Competitive Intelligence (CI). CI is a process that identifies decision makers information needs about competitors, collects data from public sources, gives meaning and analyze data to answer information needs and communicates results to decision makers. This paper proposes and implements a CI process for TELCOs that includes collection of 15,634 posts and 1,411,921 comments from Facebook, the creation process of TELCO ontology with 119 words and 27 concepts and classification of posts, a Web application to perform semantic search of posts and compare the results by TELCO including positive and negative comments to have CI for decision making. The proposed CI process can be used in other contexts with several competitors with equivalent services.
AB - Telecommunications companies (TELCOs) in Peru offers promotions almost daily in social networks, mainly Facebook. There’s a lot of data in Facebook, written in natural language without meaning for computer, that TELCOs are not using to have Competitive Intelligence (CI). CI is a process that identifies decision makers information needs about competitors, collects data from public sources, gives meaning and analyze data to answer information needs and communicates results to decision makers. This paper proposes and implements a CI process for TELCOs that includes collection of 15,634 posts and 1,411,921 comments from Facebook, the creation process of TELCO ontology with 119 words and 27 concepts and classification of posts, a Web application to perform semantic search of posts and compare the results by TELCO including positive and negative comments to have CI for decision making. The proposed CI process can be used in other contexts with several competitors with equivalent services.
KW - Competitive intelligence
KW - Decision maker
KW - Facebook
KW - Natural language processing
KW - Ontology
KW - Sentiment analysis
KW - Social network
UR - http://www.scopus.com/inward/record.url?scp=85041032154&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-73450-7_73
DO - 10.1007/978-3-319-73450-7_73
M3 - Conference contribution
AN - SCOPUS:85041032154
SN - 9783319734491
T3 - Advances in Intelligent Systems and Computing
SP - 777
EP - 787
BT - Proceedings of the International Conference on Information Technology and Systems, ICITS 2018
A2 - Rocha, Alvaro
A2 - Guarda, Teresa
PB - Springer Verlag
T2 - International Conference on Information Technology and Systems, ICITS18
Y2 - 11 January 2017 through 13 January 2017
ER -