Características y gestión de la información estratégica de los emprendedores creativos: casos de modelos de negocio de empresas culturales y creativas peruanas

Objective. The present research has an exploratory purpose and uses a qualitative approach to find characteristics and elements of strategic information management in entrepreneurs who have managed to create successful companies within the cultural and creative industry in Peru. Method. The method used is based on a multiple case study with a holistic approach, for which information was collected from the data bank of the "Emprende PUCP" program, which contains interviews with successful entrepreneurs in the cultural and creative sector. A bibliographic review of the characteristics of creative entrepreneurs was also carried out, which was the basis for an analysis process considering these characteristics, to then select the most representative cases that contain common and different characteristics in their business models, the same ones that allowed them to create successful businesses in Peru. Finally, to systematize the use of strategic information management in the cases presented, we made use of the tool proposed by Osterwalder and Pigneur, which is the canvas model for modeling these ventures. Our purpose is to consider the characteristics of creative entrepreneurs as an important input for the selection stage in the design of a creative incubator in a cultural city like Cusco, with the objective of increasing the percentage of success in the incubation process.