Bebida saludable a base de hierbas medicinales para el mercado peruano

L. Infante Acosta, J. Rau Alvarez

Producción científica: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

Resumen

In recent years, the tendency to consume healthy products has increased, which has allowed the entrance of new products to the food and beverage sector. The present business idea arises from the identification of an unmet need in the beverage sector. As a part of the first stage, it has conducted a market research in order to identify the target customer segment and know those characteristics that is expected to be obtained from the product; furthermore, this research has enabled to estimate the demand to satisfy. In the second stage, it has been defined the composition of the beverage, the phases of the production process and the necessary manufacturing machinery for its development; in this stage, it also has been studied benefits provided by each of the medicinal herbs used in the preparation of the product. Finally, in the third stage, it has been evaluated the profitability of the project, for which was considered the total investment required to its implementation and the annual income and expenditure, based on the estimated demand. Considering these values, it has been obtained a net present value of 510,582.332 soles and an internal rate of return of 49.66%, and, consequently, it has been validated the viability of the production and sale of the proposed beverage.

Título traducido de la contribuciónHealthy herbal medicine drink for the Peruvian market
Idioma originalEspañol
Título de la publicación alojada17th LACCEI International Multi-Conference for Engineering, Education, and Technology
Subtítulo de la publicación alojada"Industry, Innovation, and Infrastructure for Sustainable Cities and Communities", LACCEI 2019
EditorialLatin American and Caribbean Consortium of Engineering Institutions
ISBN (versión digital)9780999344361
DOI
EstadoPublicada - 2019
Evento17th LACCEI International Multi-Conference for Engineering, Education, and Technology, LACCEI 2019 - Montego Bay, Jamaica
Duración: 24 jul. 201926 jul. 2019

Serie de la publicación

NombreProceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
Volumen2019-July
ISSN (versión digital)2414-6390

Conferencia

Conferencia17th LACCEI International Multi-Conference for Engineering, Education, and Technology, LACCEI 2019
País/TerritorioJamaica
CiudadMontego Bay
Período24/07/1926/07/19

Palabras clave

  • Healthy drink
  • Medicinal and aromatic herbs
  • Product development

Huella

Profundice en los temas de investigación de 'Bebida saludable a base de hierbas medicinales para el mercado peruano'. En conjunto forman una huella única.

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