Assessing employees’ job motivation using BWM method and fuzzy goal programming: a case study of a petrochemical company

Purpose Recognizing the factors affecting employees’ job motivation is one of the necessities that can improve people’s performance and increase their effectiveness. This study aims to determine the factors affecting job motivation and to examine effective strategies to increase motivation through identifying internal and external factors. Design/methodology/approach In this descriptive study, the statistical population was the employees of the largest petrochemical company in Iran. The questionnaire was randomly distributed to the organization’s employees and managers based on Herzberg’s motivation-hygiene theory. To analyze the obtained data, first, the best and the worst factors were identified using SPSS software and then were ranked using best–worst method (BWM). Findings The results demonstrated that the highest rank among the motivational factors of employees is related to working environment conditions and the lowest rank is related to career advancement and development indicator. In the second stage, the best strategies for motivational factors were determined using the fuzzy goal programming method. The findings showed that 12 out of the 17 proposed solutions have the highest motivation among employees, the implementation of which can increase employee productivity in the petrochemical company under study. Originality/value Further to the best of the authors’ knowledge, job motivation factors in the petrochemical industry have never been examined and ranked by using the BWM method so far. Also, the goal programming approach has never been applied to determine strategies for increasing job motivation and ultimately productivity.