Women entrepreneurs’ self-presentation online: Tensions and achievements during the scale-up process

  • Kuschel Rietzsch, Veronica Maria (Investigador principal)

Proyecto: Investigación

Detalles del proyecto

Objetivo General

Identify the elements of the woman founder's personal brand and its self-presentation that are changing in the process of internationalization of her startup.

Objetivos Especificos

OE1:When does this change in self-presentation occur? After any particular event (fundraise, contract, invoice) or is it an individual decision? OE2:Who intervenes in this change in the personal branding? Any other entrepreneurs, investors, mentors, the new market (audience), or other stakeholders?

Nivel de Investigación

Investigacion aplicada

Enfoque de Investigación

Disciplinario

Líneas de Investigación

  • 2 — Administración
  • 55 — Género

Entidad Financiadora

PONTIFICIA UNIVERSIDAD CATÓLICA DEL PERÚ
Título cortoWOMEN ENTREPRENEURS
EstadoFinalizado
Fecha de inicio/Fecha fin1/09/23 → 31/08/24