Filming horror in post-conflict Peru: Making and marketing La Casa Rosada

This chapter adopts an anthropological perspective to analyze the conditions, the modes of production, circulation, and exhibition of the film La casa rosada [The Pink House] (2017) by Ayacuchean director Palito Ortega Matute. The film recreates the impact of the armed conflict of 1980-2000 on the everyday lives of Ayacucheans at the time. Michael Herzfeld's concept of "cultural intimacy" is used to explore the film's highly artisanal and familial approach to filmmaking, which fostered a distinctive emotional connection with the local audience, triggered by their own memories of the ways that the city of Ayacucho experienced the conflict.