Honoring George Ritzer: McDonalidizing the unMcDonaldizable?

George Ritzer has heralded many of the most field-defining works in the discipline of sociology today. I have known, and worked with, George for nearly all of my adult life. During that time, he has been my professor, my advisor, my co-author, and my friend. Throughout all of my work, and teaching, and personal life, George has always been present. This essay will attempt to honor George Ritzer, both as a global scholar and as a personal mentor, through the lens of some of the fields—metatheory, McDonaldization, globalization, consumption, prosumption—where he has made some of his own most influential contributions.