Visual Generative AI: Integrating AI-Generated Video Avatars in Business Education

This presentation explores the integration of AI-Generated Video Avatars in business education through a detailed examination of a pioneering project at a business school in Peru. Employing a research-creation methodology, this study involved seven faculty members who utilized the Heygen platform to develop personalized avatars and create educational videos. The methodology section now explicitly details the process, including avatar customization and video production, underscoring the experimental nature of this approach. Initial results, derived from faculty feedback obtained through open-ended questionnaires, indicate a positive reception towards the AI tools. These results highlight the platform’s effectiveness in enriching course delivery and enhancing student engagement. Significantly, the feedback suggests that while the technology was well-received, its full potential in educational settings is yet to be fully realized, warranting further investigation. This abstract now offers a clearer view of the methods and specific outcomes, aligning with the need for a comprehensive understanding of the project's scope and its implications in leveraging AI for educational enhancement.