TY - GEN
T1 - Uses and Gratifications of Scientific Dissemination on TikTok in Peru—A Case Study@AdrianCiencia
AU - Bautista, Karoline Cruzado
AU - Vite-León, Victor Omar
AU - Poggi-Parodi, Christiana
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.
PY - 2024
Y1 - 2024
N2 - Scientific popularization has as its main purpose the dissemination of information in an accessible manner to a lay audience, for which it is necessary for traditional methods of this practice to transition to emerging digital platforms such as TikTok. The account “@AdrianCiencia” on that platform is studied, posing the following question: What uses and gratifications do users find when consuming @adrianciencia’s content? The objective is to determine if the platform is useful for effectively disseminating scientific content. Using the uses and gratifications theory, the case is studied through semi-structured interviews with men and women between the ages of 19 and 33. The results show that the interviewed individuals were able to satisfy all categories of uses and gratifications, using the application as both an entertainment and an information-seeking tool. Finally, this work provides insight into the consumed content for future creators of scientific content who seek to venture into new social media platforms.
AB - Scientific popularization has as its main purpose the dissemination of information in an accessible manner to a lay audience, for which it is necessary for traditional methods of this practice to transition to emerging digital platforms such as TikTok. The account “@AdrianCiencia” on that platform is studied, posing the following question: What uses and gratifications do users find when consuming @adrianciencia’s content? The objective is to determine if the platform is useful for effectively disseminating scientific content. Using the uses and gratifications theory, the case is studied through semi-structured interviews with men and women between the ages of 19 and 33. The results show that the interviewed individuals were able to satisfy all categories of uses and gratifications, using the application as both an entertainment and an information-seeking tool. Finally, this work provides insight into the consumed content for future creators of scientific content who seek to venture into new social media platforms.
KW - Science
KW - Scientific dissemination
KW - Social media
KW - TikTok
KW - Uses and gratifications
UR - http://www.scopus.com/inward/record.url?scp=85187792658&partnerID=8YFLogxK
U2 - 10.1007/978-981-99-7210-4_38
DO - 10.1007/978-981-99-7210-4_38
M3 - Conference contribution
AN - SCOPUS:85187792658
SN - 9789819977536
T3 - Smart Innovation, Systems and Technologies
SP - 411
EP - 420
BT - Communication and Applied Technologies - Proceedings of ICOMTA 2023
A2 - Ibáñez, Daniel Barredo
A2 - Castro, Laura M.
A2 - Espinosa, Araceli
A2 - Puentes-Rivera, Iván
A2 - López-López, Paulo Carlos
PB - Springer Science and Business Media Deutschland GmbH
T2 - International Conference on Communication and Applied Technologies, ICOMTA 2023
Y2 - 6 September 2023 through 8 September 2023
ER -