TY - GEN
T1 - Use of ASMR videos in university students in Lima, Peru
AU - Avila, Diana Fabiola Menendez
AU - Leon, Victor Omar Vite
N1 - Publisher Copyright:
© 2021 IEEE.
PY - 2021
Y1 - 2021
N2 - ASMR (Autonomous Sensory Meridian Response) is a type of digital therapy that, through visual and sound stimuli, generates relaxation. An alternative to the techno-stress generated by the current pandemic context are ASMR videos whose consumption has increased. This research will analyze how young university students from Lima who use ASMR videos consume this type of content and what is their perception of the audiovisual language used in these videos. For this, a qualitative research was carried out through in-depth interviews. 8 university students from Metropolitan Lima were interviewed. Students were found to consume these videos for different reasons. However, personified intimacy predominates. For future studies, it is recommended to analyze the use of ASMR videos on other platforms such as Twitch and TikTok and evaluate their relevance in the post-pandemic.
AB - ASMR (Autonomous Sensory Meridian Response) is a type of digital therapy that, through visual and sound stimuli, generates relaxation. An alternative to the techno-stress generated by the current pandemic context are ASMR videos whose consumption has increased. This research will analyze how young university students from Lima who use ASMR videos consume this type of content and what is their perception of the audiovisual language used in these videos. For this, a qualitative research was carried out through in-depth interviews. 8 university students from Metropolitan Lima were interviewed. Students were found to consume these videos for different reasons. However, personified intimacy predominates. For future studies, it is recommended to analyze the use of ASMR videos on other platforms such as Twitch and TikTok and evaluate their relevance in the post-pandemic.
KW - ASMR
KW - Audiovisual
KW - Digital therapy
KW - YouTube
UR - https://www.scopus.com/pages/publications/85125295589
U2 - 10.1109/ICALTER54105.2021.9675090
DO - 10.1109/ICALTER54105.2021.9675090
M3 - Conference contribution
AN - SCOPUS:85125295589
T3 - Proceedings of the 2021 IEEE 1st International Conference on Advanced Learning Technologies on Education and Research, ICALTER 2021
BT - Proceedings of the 2021 IEEE 1st International Conference on Advanced Learning Technologies on Education and Research, ICALTER 2021
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 1st IEEE International Conference on Advanced Learning Technologies on Education and Research, ICALTER 2021
Y2 - 16 December 2021 through 18 December 2021
ER -