Usage and Application of Heatmap Visualizations on Usability User Testing: A Systematic Literature Review

Fabricio Davila, Freddy Paz, Arturo Moquillaza

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Nowadays, high-quality user experience (UX) has become a key competitive factor for product development. User experience methods and techniques investigate how people feel about a system. However, we must take into account that traditional evaluation methods, whether interviews or surveys are based on self-reported data, which are often exposed to social desire. Therefore, by obtaining additional information from the user's interaction with the system being evaluated, besides interviews or surveys, we build a more robust user experience. In this research, we present the outcomes of a Systematic Literature Review (SLR) aimed at uncovering case studies, difficulties, issues, and opportunities related to the use of heatmaps in usability testing. The SLR was carried out using the protocol proposed by Kitchenham and Charters. The research was carried out on August 23, 2022, and a total of 371 articles were retrieved, from which 22 were selected. The results show that a formal process reported in the literature has not been identified that indicates the tasks that an evaluation team should carry out to complement the results of the heatmap application with user tests for a better analysis of usability problems and design errors. On the other hand, it can be seen that the tools necessary to carry out this analysis only obtain information from the user but do not obtain metrics from it or vice versa. According to the results obtained, we can conclude that heatmaps are useful for specialists who perform usability tests with users because the user's interaction with the system to be evaluated can be graphically visualized.

Original languageEnglish
Title of host publicationDesign, User Experience, and Usability - 12th International Conference, DUXU 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Proceedings
EditorsAaron Marcus, Elizabeth Rosenzweig, Marcelo M. Soares
PublisherSpringer Science and Business Media Deutschland GmbH
Pages3-17
Number of pages15
ISBN (Print)9783031357015
DOIs
StatePublished - 2023
Event12th International Conference Design, User Experience, and Usability Conference, DUXU 2023, held as part of the 25th International Conference on Human-Computer Interaction, HCII 2023 - Copenhagen, Denmark
Duration: 23 Jul 202328 Jul 2023

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume14032 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference12th International Conference Design, User Experience, and Usability Conference, DUXU 2023, held as part of the 25th International Conference on Human-Computer Interaction, HCII 2023
Country/TerritoryDenmark
CityCopenhagen
Period23/07/2328/07/23

Keywords

  • Heatmap
  • Literature Review
  • Usability
  • User Testing
  • Visualization

Fingerprint

Dive into the research topics of 'Usage and Application of Heatmap Visualizations on Usability User Testing: A Systematic Literature Review'. Together they form a unique fingerprint.

Cite this