Abstract
This article analyzes the representation of the Peruvian national identity in two television commercials aired during Brazil 2014 qualifiers. It seeks to reveal how sports advertising discourses in Peru shape and conceive the process of building a compact and homogeneous nation through the inclusive signifier of football in his National Team mode. By joining into the imperative breath to the football and the research of the World Cup objective, the advertisings utterances seek to include all Peruvians under the umbrella of the idea of nation, transforming it into an ideological fantasy.
| Original language | Spanish |
|---|---|
| Pages (from-to) | 206-213 |
| Number of pages | 8 |
| Journal | Revista Brasileira de Ciencias do Esporte |
| Volume | 39 |
| State | Published - 1 Apr 2017 |