The EFFECTS of CUSTOMER CAPITAL on CUSTOMER RESPONSE SPEED and INNOVATIVENESS: The MEDIATING ROLE of MARKETING CAPABILITY

Asghar Afshar Jahanshahi, Khaled Nawaser, Alexander Brem

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

Fingerprint

Dive into the research topics of 'The EFFECTS of CUSTOMER CAPITAL on CUSTOMER RESPONSE SPEED and INNOVATIVENESS: The MEDIATING ROLE of MARKETING CAPABILITY'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance