Perceived Value as a Mediating Variable in The Theory of Planned Behavior: Application to the Intention of Completing a Master on Business Administration.

Research output: Contribution to journalArticlepeer-review

Original languageSpanish
Pages (from-to)140-151
Number of pages12
JournalInternational Review of Management and Marketing
Volume10
Issue number4
StatePublished - 1 Jan 2020

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