Millennials' use of online social networks for job search: The Ecuadorian case

Giovanni Lucero-Romero; Leopoldo Arias-Bolzmann

Millennials' use of online social networks for job search: The Ecuadorian case

Giovanni Lucero-Romero, Leopoldo Arias-Bolzmann

Universidad Internacional SEK Ecuador

Research output: Contribution to journal › Article › peer-review

9 Scopus citations

Abstract

The study focuses on the way Ecuadorian Millennials use online social networks (OSN)—LinkedIn, Facebook, and Twitter—for job search (JS). This quantitative, descriptive and cross-sectional research was based on Ajzen's theory of planned behavior (TPB). It was determined that Ecuadorian millennials, compared with millennials from developed countries, behave differently, and their attitude toward using OSN determines their actual use of OSN for JS. The main contribution of this research is that millennials' reflective attitudes need to be encouraged if they are to successfully accomplish any goal or initiative.

Original language	Spanish
Pages (from-to)	359-368
Number of pages	10
Journal	Psychology and Marketing
Volume	37
State	Published - 1 Mar 2020

Cite this

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