Innovation capability and competitive advantage: A case study of two Brazilian firms

Adriana Marotti De Mello, Wander Demonel De Lima, Eduardo Villas Boas, Roberto Sbragia, Roberto Marx

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Scopus citations

Abstract

This study investigates practices used by firms to link their innovative capability to competitive advantage. The basic assuption is that innovative capability is conditioned by a serie of factors regarding to cultural, resources, competences and external conexions that promote competitive advantage through creation and introduction of new/improved products to the market. An exploratory and case study is used, based on two Brazilian Firms in different industries. The results indicated that the innovative capabilite assumes different meanings in different settings, thus resulting in different impacts on firm competitive advantage.

Original languageEnglish
Title of host publicationPICMET '08 - 2008 Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for a Sustainable Economy
Pages606-617
Number of pages12
DOIs
StatePublished - 2008
Externally publishedYes
Event2008 Portland International Center for Management of Engineering and Technology, Technology Management for a Sustainable Economy, PICMET '08 - Cape Town, South Africa
Duration: 27 Jul 200831 Jul 2008

Publication series

NamePICMET: Portland International Center for Management of Engineering and Technology, Proceedings

Conference

Conference2008 Portland International Center for Management of Engineering and Technology, Technology Management for a Sustainable Economy, PICMET '08
Country/TerritorySouth Africa
CityCape Town
Period27/07/0831/07/08

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