Identidad nacional y aprecio por prácticas sostenibles en emprendedores sociales y comerciales de Lima

Translated title of the contribution: National Identity and appreciation for sustainable practices in social and commercial entrepreneurs in Lima

Angela Vera Ruiz, Agustín Espinosa Pezzia, María Angela Prialé Valle, Cesar Llanco Gonzales

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

This comparative-correlational study aims to analyze and compare the relationship between appreciation for sustainable practices (APS) and national identity in two groups of social (n=135) and commercial (n=198) entrepreneurs in Lima-Peru. The results show that social entrepreneurs have higher APS and perceive Peruvians as warmer, more competent, and more moral than commercial entrepreneurs. Self-stereotype of competence and identification with the country explain APS significantly only significant in commercial entrepreneurs. The study analyzes little-explored psychosocial variables for the entrepreneurial phenomenon, proposing strategies to improve sustainability activities in entrepreneurs who do not have a explicit social orientation.

Translated title of the contributionNational Identity and appreciation for sustainable practices in social and commercial entrepreneurs in Lima
Original languageSpanish
Pages (from-to)1099-1131
Number of pages33
JournalRevista de Psicologia (Peru)
Volume40
Issue number2
DOIs
StatePublished - 2022

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