TY - GEN
T1 - Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram
AU - Revelo-Fernández, C. F.R.
AU - Vite-León, V. O.
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
PY - 2023
Y1 - 2023
N2 - Social networks have become a space used by contemporary social movements, which have found in them a place for the practice of cyberactivism. The objective of this research is to analyze the interaction generated around the publications on Instagram with the hashtag #MeGustaLaVidaSocial, a phenomenon that originated as a result of a complaint on social networks in October 2020. The methodology used in the study is based on the qualitative approach through the technique of content and thematic analysis of the publications made on Instagram. The research allowed us to know the communicative practices, visibility and reach, frames and values and affinity and support that were generated around the phenomenon. Finally, we concluded that the interaction generated enabled a space where users shared their experiences based on gender-based violence; in addition to being a potential niche for public opinion and the advertising.
AB - Social networks have become a space used by contemporary social movements, which have found in them a place for the practice of cyberactivism. The objective of this research is to analyze the interaction generated around the publications on Instagram with the hashtag #MeGustaLaVidaSocial, a phenomenon that originated as a result of a complaint on social networks in October 2020. The methodology used in the study is based on the qualitative approach through the technique of content and thematic analysis of the publications made on Instagram. The research allowed us to know the communicative practices, visibility and reach, frames and values and affinity and support that were generated around the phenomenon. Finally, we concluded that the interaction generated enabled a space where users shared their experiences based on gender-based violence; in addition to being a potential niche for public opinion and the advertising.
KW - “Digital activism”
KW - “Feminism”
KW - “Gender violence”
KW - “Interaction”
KW - “Social networks”
UR - http://www.scopus.com/inward/record.url?scp=85144222144&partnerID=8YFLogxK
U2 - 10.1007/978-981-19-6347-6_34
DO - 10.1007/978-981-19-6347-6_34
M3 - Conference contribution
AN - SCOPUS:85144222144
SN - 9789811963469
T3 - Smart Innovation, Systems and Technologies
SP - 377
EP - 386
BT - Communication and Applied Technologies - Proceedings of ICOMTA 2022
A2 - López-López, Paulo Carlos
A2 - Torres-Toukoumidis, Ángel
A2 - De-Santis, Andrea
A2 - Avilés, Óscar
A2 - Barredo, Daniel
PB - Springer Science and Business Media Deutschland GmbH
T2 - International Conference on Communication and Applied Technologies, ICOMTA 2022
Y2 - 7 September 2022 through 9 September 2022
ER -
