Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach

Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting, Saima Nisar, Khalil Hussain, Muddasar Ghani Khwaja, Amjad Shamim

Research output: Contribution to journal › Article › peer-review

67 Scopus citations

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Economics, Econometrics and Finance