Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach
- Amir Zaib Abbasi
- , Raouf Ahmad Rather
- , Ding Hooi Ting
- , Saima Nisar
- , Khalil Hussain
- , Muddasar Ghani Khwaja
- , Amjad Shamim
- King Fahd University of Petroleum and Minerals
- Indepedent Marketing Researcher
- Universiti Teknologi Petronas
- Karakuram International University
- Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Karachi
- Staffordshire University
Research output: Contribution to journal › Article › peer-review
104
Scopus
citations