TY - GEN
T1 - Exploring the Relationship Between Web Presence and Web Usability in Peruvian Universities
AU - Torres Melgarejo, Luis
AU - Zapata Del Río, Claudia
AU - Quispe Vilchez, Eder
N1 - Publisher Copyright:
© 2019, Springer Nature Switzerland AG.
PY - 2019
Y1 - 2019
N2 - Currently the use of the internet is an essential requirement for any business that aspires to reach many customers, sharing the information of their products, their achievements, their day to day, etc. This leads to the generation of a quantity of information year after year by these companies, which allows them to gain presence in the network. This reality also applies to the education sector, so this work will focus on Peruvian universities. Universities generate a large amount of content, and therefore it is necessary to be easy to find and read. In this way they will not be at a disadvantage compared to other universities that compete to attract more applicants. Our motivation is based on a study conducted in Turkey whose results show that the universities with the greatest web presence in that country have better usability. With this motivation, it was decided to do this work that, repeating the Turkish experience, verifies if there is a relationship in the Peruvian universities with greater presence, according to a ranking of universities called Webometrics. This evaluation takes as reference other usability studies, among them those that use tests with users and questionnaires, to obtain a ranking of web usability and to be able to contrast it with the web presence ranking.
AB - Currently the use of the internet is an essential requirement for any business that aspires to reach many customers, sharing the information of their products, their achievements, their day to day, etc. This leads to the generation of a quantity of information year after year by these companies, which allows them to gain presence in the network. This reality also applies to the education sector, so this work will focus on Peruvian universities. Universities generate a large amount of content, and therefore it is necessary to be easy to find and read. In this way they will not be at a disadvantage compared to other universities that compete to attract more applicants. Our motivation is based on a study conducted in Turkey whose results show that the universities with the greatest web presence in that country have better usability. With this motivation, it was decided to do this work that, repeating the Turkish experience, verifies if there is a relationship in the Peruvian universities with greater presence, according to a ranking of universities called Webometrics. This evaluation takes as reference other usability studies, among them those that use tests with users and questionnaires, to obtain a ranking of web usability and to be able to contrast it with the web presence ranking.
KW - University
KW - Usability
KW - Web presence
UR - http://www.scopus.com/inward/record.url?scp=85069670608&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-23535-2_43
DO - 10.1007/978-3-030-23535-2_43
M3 - Conference contribution
AN - SCOPUS:85069670608
SN - 9783030235345
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 596
EP - 615
BT - Design, User Experience, and Usability. Practice and Case Studies - 8th International Conference, DUXU 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Proceedings
A2 - Marcus, Aaron
A2 - Wang, Wentao
PB - Springer Verlag
T2 - 8th International Conference on Design, User Experience, and Usability, DUXU 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019
Y2 - 26 July 2019 through 31 July 2019
ER -