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Entrepreneurship and innovation during austerity: Surviving beyond the great recession

  • Ian Chaston
  • CENTRUM PUCP Escuela de Negocios

Research output: Book/ReportBookpeer-review

1 Scopus citations

Abstract

© Ian Chaston 2013. All rights reserved.Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Original languageSpanish
StatePublished - 30 Jul 2013
Externally publishedYes

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