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Electronic commerce in small and medium enterprises and management participation

  • University of Pune
  • Islamic Azad University

Research output: Contribution to journalArticlepeer-review

Abstract

The main objective of this study is to come to know the fact that which level of the three levels of managers (Top, Middle and Low Level) has more participation in applying e-commerce in the organization. Another purpose of the study is to know that how many people are employed as IT personal in the Indian small and medium enterprises? In this study we used Stratified Random Sampling to collect the necessary data. This sampling technique (also sometimes called proportional or quota random sampling) is a probability sampling method that involves dividing population of study into homogeneous subgroups and then taking a simple random sample in each subgroup. According to the result of the study, most of the sample believes that the only top level of management using of e-commerce in organization. On the other hand, majority of the small and medium enterprises employ less than 10 IT personnel while only 2.5% employ more than 30 IT personnel.

Original languageEnglish
Pages (from-to)4879-4883
Number of pages5
JournalResearch Journal of Applied Sciences, Engineering and Technology
Volume4
Issue number22
StatePublished - 2012
Externally publishedYes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  2. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

Keywords

  • Electronic commerce
  • Middle management
  • Small and medium enterprises
  • Top level manager

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