TY - JOUR
T1 - Digitalization beyond technology
T2 - Proposing an explanatory and predictive model for digital culture in organizations
AU - Leal-Rodríguez, Antonio L.
AU - Sanchís-Pedregosa, Carlos
AU - Moreno-Moreno, Antonio M.
AU - Leal-Millán, Antonio G.
N1 - Publisher Copyright:
© 2023 The Authors
PY - 2023/7/1
Y1 - 2023/7/1
N2 - Continuous technological advancements and digitalization are transforming organizations’ resources and capabilities, yet many have not adapted their corporate culture accordingly. Aligning with a digital-oriented culture archetype is crucial for successful digital transformation. This paper presents a research model that predicts digital culture in organizations based on traditional culture archetypes. Using cutting-edge multivariate analysis techniques, such as PLS-SEM, IPMA, or PLS-Predict, on a sample of 285 managers from Spanish companies, the results indicate that a People-oriented culture archetype is the most important for digital culture, while values inherent to Norms or Goals culture archetypes hinder it. The paper contributes to the development of Functionalist and Structuralist Theories of culture, demonstrating the interplay of micro-cultures and cultural archetypes within an organization.
AB - Continuous technological advancements and digitalization are transforming organizations’ resources and capabilities, yet many have not adapted their corporate culture accordingly. Aligning with a digital-oriented culture archetype is crucial for successful digital transformation. This paper presents a research model that predicts digital culture in organizations based on traditional culture archetypes. Using cutting-edge multivariate analysis techniques, such as PLS-SEM, IPMA, or PLS-Predict, on a sample of 285 managers from Spanish companies, the results indicate that a People-oriented culture archetype is the most important for digital culture, while values inherent to Norms or Goals culture archetypes hinder it. The paper contributes to the development of Functionalist and Structuralist Theories of culture, demonstrating the interplay of micro-cultures and cultural archetypes within an organization.
KW - Digital culture
KW - Digitalization
KW - Organizational culture
UR - http://www.scopus.com/inward/record.url?scp=85164340177&partnerID=8YFLogxK
U2 - 10.1016/j.jik.2023.100409
DO - 10.1016/j.jik.2023.100409
M3 - Article
AN - SCOPUS:85164340177
SN - 2530-7614
VL - 8
JO - Journal of Innovation and Knowledge
JF - Journal of Innovation and Knowledge
IS - 3
M1 - 100409
ER -