Digital Activism on YouTube. The Representation of Power and Counter-Power Relations in a Video Activism Piece During the Second Round of the 2021 Presidential Elections in Peru

G. M. Rantes-García, V. O. Vite-León

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

Digital media has become a fundamental part of today's communication, and video activism is no stranger to this. This research analyzes the video “Elecciones generales 2da vuelta”, by the digital animator POLOVERDE ART, from a sociological perspective. This piece of digital activism, uploaded to YouTube, satirically narrates the political-electoral situation in Peru during 2021. This article seeks to delve into the relations of power and counter-power embodied in this video, investigating the video's comments on the platform. The methodology is based on social constructivism and thematic analysis, through which rejection of the electoral candidates was identified, as well as the congress, while the then president was supported by YouTube users. This concludes that, in this piece of digital activism, the traditional roles of power and counter-power are inverted, showing a president as a symbol of counter-power, while the opposition comes to represent power, within a technological environment of free opinion.

Original languageEnglish
Title of host publicationCommunication and Applied Technologies - Proceedings of ICOMTA 2022
EditorsPaulo Carlos López-López, Ángel Torres-Toukoumidis, Andrea De-Santis, Óscar Avilés, Daniel Barredo
PublisherSpringer Science and Business Media Deutschland GmbH
Pages191-200
Number of pages10
ISBN (Print)9789811963469
DOIs
StatePublished - 2023
Externally publishedYes
EventInternational Conference on Communication and Applied Technologies, ICOMTA 2022 - Cuenca, Ecuador
Duration: 7 Sep 20229 Sep 2022

Publication series

NameSmart Innovation, Systems and Technologies
Volume318
ISSN (Print)2190-3018
ISSN (Electronic)2190-3026

Conference

ConferenceInternational Conference on Communication and Applied Technologies, ICOMTA 2022
Country/TerritoryEcuador
CityCuenca
Period7/09/229/09/22

Keywords

  • Counter-power
  • Digital activism
  • Power
  • Videoactivism
  • YouTube

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