Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector
- Muhammad Imran
- , Muddasar Ghani Khwaja
- , Amir Zaib Abbasi
- , Athar Hameed
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1
Scopus
citations