Competitiveness improvement in public sector organizations: What they need?

What types of public sector organizations have more capabilities to build competitive advantages? Ability to achieve a unique advantage over the competitors is a way to explain why some of the firms are more successful than others, and it is important to the survival of both public and private businesses in the present day's highly competitive business world. Concentrating on the role of employees, the current study analyzes how internal marketing, employees' positive work attitude, and employees' intention to leave have an impact on public firms' competitiveness improvement. Our survey-based data from 82 public sector organizations in Bangladesh showed that internal marketing affects positively on employees' positive work attitude and negatively on employees' intention to leave in public sector organizations. Most importantly, our result confirmed that firms' internal marketing and employees' positive work attitude influence positively on firms' competitiveness improvement. We did not find any significant relationship between employees' intention to leave and firms' competitiveness improvement in public sector organization.